It's important to take into account how much green you have to work with before hitting a chip shot. If you have a small amount - say five yards or so - then you should take a higher lofted club, such as your SW. This will roughly give you 66% of carry and 33% of roll, meaning you need to aim to land your ball close to the pin.

However, if you have a little more green to play with, try chipping with your PW. As a rule of thumb, this club will give you 50% of carry and 50% of roll, so your landing spot needs to take this into account by aiming to pitch the ball half way to the pin.

Finally, if you want the traditional "chip and run", try using an 8-iron. The chip will roll out significantly more than a wedge, due to the club having less loft, so choose a landing spot closer to home. You can expect around 20% of carry and 80% of roll with this approach.

Take this onto the chipping green next time you're down at the club and play around with your landing spots; just remember to take into account the slope of the green too.